Marketing Manager at Data Science Conference / 4.0,
“Today, every discussion about changes in technology, business, and society begins with data. In its exponentially increasing volume, velocity and variety, data is becoming a new natural resource.“
- Arvind Shetty
Please welcome our next interviewee, Darko Marjanovic. He is a Co-Founder and CEO of Things Solver, a data science startup in Serbia. We were very curious on how he decided to create such a startup here. He replied that it wasn’t initially planned that it become a data science startup, but along the way they figured they really enjoyed working and creating useful information out of data sets and that’s how they changed their company’s mission.
You can watch the full interview here.
The hardest thing to pivoting to a data science startup was that it is very hard to explain to people what data science actually is and how it works, he says. Data science is a very wide field which encompasses a lot of methods from various other sciences and mathematics so it is understandable that it can be very confusing when you are first explaining it to a layperson. The second thing Darko finds challenging is stable cash flow, which is a common problem with startups. As a young company that is still trying to establish itself in the market, money problems are expected to happen, but Things Solver proves it’s possible to overcome them.
Additionally, we asked our interviewee how he got into data science. Did he study it at the university? And the answer was no, because there are still no data science courses in our faculties, with a handful of exceptions. He says that education in maths, marketing and economy helped but that it is nowhere near enough to work in this field.
Finally, we asked if he could give advice to people thinking of creating their own startups and he had three words for them –
Try, fail, learn.
“The market is becoming highly disruptive and at a feverish pace with most of the disruption not coming from the market leaders but from the Start-ups. The biggest differentiator for successful start-ups is that they are not afraid of challenging the status quo.“
In conclusion, if you think that you could be an entrepreneur, you should try. Whatever happens next will be a learning experience - you’ll either learn that you’re good at it or you’ll have to change careers. Economic climate in Serbia may not be the most favorable but Things Solver is yet another example that you can grow a successful startup here.
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Danica Bozin is a physics student interested in doing her reaserch in complex systems applied to social phenomena. She's a data enthusiast with experince in marketing as she's currently working on DSC/4.0 as a marketing manager.